"Reinventing the Sale" is a book by Ithaka Leadership Development Director John Rees, which is based on one simple fact - the nature of business has changed but many businesses haven’t adapted.
In today’s globally connected economy, buyers have access to more information about you than ever before. They have the power to make or break your business unless you provide exactly what they want, when they want it.
But many companies don’t realise this and they still rely on the old ways of sales and marketing. Either they don’t know how to adapt, or they refuse to believe there has been such a fundamental shift.
To succeed you must be fast to serve or face extinction, and the way you do this is by reinventing the way you sell. Essentially this means simplifying the way you do things to make it easy for people to do business with you.
It sounds simple, but in reality it’s hard to achieve and that’s where this book will help. It’s based on the Holistic Sale model which looks at a business as a whole, to identify the real reasons why sales performance falls below expectations. It then addresses these issues with best practice processes.
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