As
we all keep hearing, the Internet is a powerful tool to promote business.
From a personal perspective, I have learnt Internet Marketing over the
past 3 years and it is something that is well worth investing in. The way
businesses promote themselves has changed from “shouting the message” to
“providing the solution” and those that position themselves in the right places
will reap the reward. Having the right Seo tools in place will help you plan
and manage a successful Internet Marketing Campaign. This article will review a
software programme called SEO Powersuite and asses it’s practical usage.
1. SEO Spyglass – simply type the web address of a competitors
website, and see all the weblinks they have built. This tool is excellent for
so many reasons. It's important to build links from other websites as the
search engines will class your website as "highly relevant" with the
more links you receive. It can be very time consuming, and many links can have
little effect, but thanks to this tool, you can run a check on a leading
competitors site and see all the links they have built. It also shows how
powerful each link is in regards to the Page ranking of the linking site, and
the page ranking of the linking page which is really important. This list can
be segmented to show all links from other blogs, forums, link
directories as well as many other areas. This tool will maximise your time
building the most powerful and relevant links for your website.
2.
Link Assist – this tool allows you to find relevant websites to get links from
– it also allows you to send emails to these contacts, and then tracks who and
where links have been set up. This is a very useful tool as tracking who has
set up a link to your website over a period of time can be very time
consuming.
3.
Website Audit – provides a complete report on your website – it lets you see
important information on every web page – also tells you what the big search
engines think of your site. This tool was a real eye opener and helped me plan
subsequent changes that were needed. Every website should run this report and
take the points on board.
4. Rank Checker – run a report to see how well your website is
doing for keywords. This even allows you to choose by country and search engine
so it’s very specific. This is my second favourite tool after SEO Spyglass, and
you can even build in Google analytics so it measures how many hits you have
for each keyword. This tool is priceless as the whole point of Internet
Marketing is to make sure you are ranking well for keywords
that attract customers...this tool will take care of all the tracking
for you!
So to summarise, there
is a lot of information to take on board when planning an Internet Marketing
Campaign, but having powerful SEO tools at your disposal will save time,
money and bring the results you require. I have used many tools over the years,
but SEO Powersuite provides all the tools in one place. It's easy to use,
accurate and has made my life a lot easier - a must have for anybody wanting
to succeed at Internet Marketing.
(This is an article originally written by Chris Sturrock, Marketing Director at Ithaka)
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