Showing posts with label message development. Show all posts
Showing posts with label message development. Show all posts

Friday, 1 February 2013

14th Century lesson for today's complex world


Occam's Razor is a principle for understanding the world that was developed over 600 years ago by an English logician and Franciscan friar, William of Ockham.

He wrote "Entia non sunt multiplicanda praeter necessitatem" 

... and if your Latin is as patchy as mine, this translates as "Entities should not be multiplied unnecessarily." 



The term razor describes the act of shaving away unnecessary assumptions to get to the simplest explanation. Occam's Razor is often used to illustrate simplicity in many areas such as Science and Philosophy, but it also applies to business for example;

"The explanation requiring the fewest assumptions is most likely to be correct."

We are bombarded with information from so many different sources today that it's hard to focus. The ability to develop messages that are clear, concise and compelling is more important today than ever before. William of Ockham was clearly onto something! 

Thursday, 31 January 2013

Thinking differently about how to succeed in business

A business that’s in balance has a clarity and simplicity of focus. 

It develops great products and services and There's a laser-sharp focus on building relationships and winning business. There’s almost an obsession to provide excellent customer service. 

And because everyone shares a determination to continually improve, achieving success is that little bit 
easier.

To do this requires a different way of thinking, and that’s where the Holistic Sale comes in. 

This is a model of best practice business development processes, strategies and actions based on decades of research and experience.

It’s an integral part of the Ithaka Leadership Development Model, and we use it to identify the underlying causes of underachievement in performance.  Then we provide with the right mix of training, coaching and mentoring to help you achieve your true potential.

Learn more about the Holistic Sale Model